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Pay-Per-Click Management & PPC Management
Pay-per-click advertising (PPC) allows you to market your business to the very people searching for your product or service. Combined PPC Management with Search Engine Optimization (SEO) services offers more power than any other advertising medium! With PPC management; pay per click management, you have both the immediate reach of a worldwide audience and the ability to target individual cities and towns.
Local Searcg Ranking's PPC management; pay per click management brings together a team of search experts. Our clients range from small, focused niche retailers and professionals to Fortune 500 companies seeking improved targeting and testing in an increasingly competitive marketplace.
Our approach to Pay-Per-Click management
Our pay per click advertising management method is analytical and results-driven and employs a customized pay per click advertising strategy for each client. While we apply the same expert principles to each pay per click campaign that we manage, we tailor each campaign to address the unique needs and objectives of the client. This way, our clients reap the maximum possible benefit from this dynamic strategy.
Because we regard our clients as business partners rather than accounts, we explain each step of our pay per click management process so that we gain their input and insight. This also ensures that each step of the process meets with their approval. Our customized pay per click campaign management is broken down into the following logical steps:
- Client Communication - First, we listen to our clients to discover what their wants and expectations are. This allows us to gain invaluable insight into their goods and services and learn what sets them apart.
- Pay Per Click Keyword Research - We conduct extensive research into which keywords and phrases will provide our clients with the maximum return on their investment.
- Additional Research - We identify niche opportunities within your industry in the pay per click marketplace to give you a competitive edge.
- Account Organization - We organize the structure of the pay per click account into AD Groups or "groupings" based on the relevancy and similarities of the keywords we have researched for you.
- Pay Per Click Ad Writing - Our team of seasoned writers will put together the copy of your Ads and then refine and polish the content so that each word is carefully chosen and placed with the appropriate call to action or offer.
- Landing Page Optimization - Our pay per click advertising experts will review the landing pages on your website and make any improvement recommendations if needed to help these pages generate more sales or leads.
- Campaign Tracking - We will implement the tracking on your website and we make sure that before we "launch" or activate your pay per click account(s) that the tracking is operational.
- Ongoing Optimization & Reporting - Based on your specific needs we will conduct keyword level bid and ad optimization changes and provide you with ongoing reporting and communication as needed.
Why hire a Google Pay-Per-Click & Yahoo expert when I can do it myself?
Implementing a successful paid search campaign is getting more complex as search engines constantly improve their algorithms to score your advertisement and website on quality of relevancy.
A poorly run campaign can cost significantly more and convert far less visitors than a campaign run by a seasoned professional. If you have experienced some frustration in the past with running your own Pay per Click campaign we should talk.
Our Google pay-per-click ads and Yahoo certified teams have the expertise and wisdom to help your Pay-Per-Click campaign generate positive results.
Advantages of a Local Search Ranking Pay-Per-Click Campaign include:
- Control: You are always in control of reaching your target audience by strategic keyword selection, and by controlling what countries and cities your ads display in. You also control how much you bid for each advertisement and how much you want to spend in total each month.
- Targeted Traffic: Reach your target market directly. If you sell organic coffee, you can select your ad to appear only when a search engine user types "Buy Organic Coffee".
- Branding: Control the ad copy in your advertisement and which landing page on your web site the visitor arrives at from clicking your ad.
- Site Architecture Independent: No architectural changes need to be made to your web site to rank on PPC keywords. For example, flash websites can run PPC campaigns without having to worry about search engine crawlers.
- Human Interaction: Your account is not just software managed. Our team thoroughly reviews and optimizes your account using our proven optimization techniques.
- Pay for Performance Only: You only pay when a search engine user clicks your ad.
How much does it cost?
Our consulting fees are offer maximum value for our clients pay per click campaigns. We charge a small upfront fee to conduct the keyword research, design your campaign strategy and implement in the desired search engines. We charge a monthly fee to manage your ongoing campaigns which is simply a percentage of your monthly advertising spend.
All our contracts are month to month which provides us the added incentive to continuously improve your account and drive towards a healthy and profitable marketing campaign.
Today, we have helped hundreds of amazing companies get the most from their Pay-Per-Click campaigns; our PPC Management services give our clients the competitive advantage needed to succeed in the constantly evolving and dynamic PPC marketplace. Request a Quote Today!
Do a Google search within your industry. Notice the companies listed at the top of the search results are successful companies within your industry? This is no accident! These companies spend a lot of time and money to rank highly on Search Engines.
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