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Conversion Optimization & Landing Page Optimization
Conversion optimization is about creating an experience for a website visitor with the goal of converting the visitor into a customer. Website conversion optimization takes over where search engine optimization and pay-per-click advertising leaves off.
At Local Search Ranking, we treat your website as a conversion machine. The more efficiently your site converts visitors into leads or paying customers, the better your return on investment. Here is a quick example:
- Let's assume your website draws 1000 visitors and generates a total of 10 email and phone leads per month.
- 10 leads divided by 1000 visitors gives your website a conversion rate of 1%.
- If you change nothing on your website, the only way you can generate more leads is to send more visitors to the site.
- What if, by making your site more user-friendly and valuable, you improved your website's conversion rate from 1% to 2%?
- Now you would receive 20 leads from the same 1000 visitors.
Industry standard for well-designed lead generation and e-commerce websites is about 2% - 3%. Higher conversion rates are possible. Do you know how your site performs on this critical metric?
At Local Search Ranking, we ensure your business goals are explicitly defined and then our decisions are calibrated to optimize those goals. Contact us today and start converting more traffic into sales.
Some Recent Client "Conversion Optimization" Success Stories:
- Increased overall conversion rate by 33.80% with a single Unique Value Proposition test.
- Increased conversion by 20.48% by testing the purchase funnel flow.
- Helped client realize a 108% increase in sign-ups for an e-course.
- Optimized a checkout page to increase conversion rate by 6.25%, leading to $150,000 additional revenue annually.
- Increased overall conversion by 27.5% with an A/B test on the product page.
- Doubled the number of sales with a Shop with Confidence assurance test.
- Achieved an 8% lift in sales from redesigned product page.
- Making one change to the flow of a client's checkout process increased shopping cart conversion by 6.5% leading to an estimated increase of $55,000 monthly revenue.
- As a by-product of our conversion recommendations increased organic traffic visits by 19.91%.
- Improved conversion on a client site by 24% simply by changing product page layout.
- Increased a client's sales funnel conversion rate by 24.40% by introducing email campaigns and call cycles.
- Increased visitor registrations by 12.5% by recommending changes to landing pages and the flow of the sign-up form.
To start converting more traffic into leads and to increase your sales Request a Quote Today!
Do a Google search within your industry. Notice the companies listed at the top of the search results are successful companies within your industry? This is no accident! These companies spend a lot of time and money to rank highly on Search Engines.

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