According to Wikipedia.com "PageRank is a family of algorithms for assigning numerical weightings to hyperlinked documents (or web pages) indexed by a search engine. Its properties are much discussed by search engine optimization (seo )experts . Google’s founders Larry Page and Sergey Brin developed it while at Stanford University in 1998."

However, examine search results and you will find that page rank isn't the only determining factor in search engine placement, although it has value and is part of the algorithm.

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